ABOUT
AWARDS

The ABOUT YOU Awards are the biggest and most relevant Award Ceremony in Europe, honoring the most influential digital creators of the year in various categories. The aim is to recognize personalities who have provided relevant impulses and inspiration for our society.

The ABOUT YOU Awards are thus a barometer of current shifts in culture and at the same time provide a groundbreaking outlook on the future.

HELLO
EUROPE

With this year's Award Show, we are ushering in a new era of the ABOUT YOU Awards: for the first time ever, the awards will take place in Milan and honor digital creators from all over Europe. The awards show aims to enable a unique mix of social, fashion and pop culture and unleash an immersive experience for all our guests. Stay tuned.

CATEGORIES IN
2022

The ABOUT YOU Awards honor the most influential digital creators in various categories reflecting the zeitgeist of our era. This year there will be five categories inherently incorporating all relevant platforms.

STYLE

They inspire by redefining standards and underlining their personality through their individual style.

YOU look stunning

ENTERTAINMENT

With their digital content, they make millions of people laugh - or think - or both. No joke.

YOU are addictive

EMPOWERMENT

Mind changers who are trying to make the world a better place – while using their own reach to make things change.

YOU are a voice

DIGITAL CREATION

Creatives who inspire and touch people in the digital world with outstanding ideas.

YOU are mind-blowing

LIVE

They have the outstanding ability to build large communities with their fascinating live content.

YOU spread magic

IDOL OF THE YEAR

A special award for using their own voice and reach, doing good and moving people regarding relevant topics.

YOU are an Idol